JYSK broke its UK store opening records when its new Oldham store on Alexandra Retail Park welcomed almost 1600 customers on Saturday 7th March.
According to JYSK, the queues stretched into the car park as the store counted down to its 9am opening. The performance was almost double the brand’s former leading debut, at St Helens.
UK country manager David Ashton says: “Oldham was just the best day – days like that remind you why you love being in retail, and certainly there is still a huge place for bricks-and-mortar retailing. We recruited locally, we’ve got some great staff on board, presented incredibly tempting offers [up to -75% off through the opening week] and the town just responded. The Oldham team worked so hard to get the store ready in time for this opening and were proud to see their store first to unveil JYSK’s UK garden range for 2020.”