Dunelm has positively revised its profit expectations for the year, thanks to the transition of its customers to a new digital platform.
The retailer says that its modern, flexible, cloud-native platform will be used to accelerate the development of its customer proposition.
“Customers have responded well to the new website and we are delighted that during this critical transition period we did not see any adverse impact to our performance, maintaining our strong sales growth both online and in stores,” states the retailer. “Gross margins have been stronger than expected as a result of sourcing gains and better sell-through. Operational costs remain well controlled and in line with our expectations.
“In light of the above, the board now anticipates that the full-year profit before tax will be higher than our previous expectations, assuming no significant change in consumer demand as a result of the outcome of the general election.”